In order for you to have the best website navigation system, you do not have to make it revolutionary or “funky”. To create the best navigation system for your website you need to keep it simple! Website navigation in its simplest form would be a long list of the pages on your website. Now as simple as this may be, this does not mean it is the most beneficial for your website.
The majority of the time a list of web pages will be too long and you will need to group these pages. Are the services within your business already grouped? Here at Urban Media we have 3 groups for our service; website production, internet marketing and bespoke applications. These groups can then be broken down into the services that are included within them. E.g. Internet marketing includes natural optimisation, paid advertising and social media.
Again, these groups could be broken down e.g. Natural optimisation covers key phrase research, on-page amendments and competitor analysis. Your job is to break down everything your business does and then see how you grouping works.
Your key focus should also be for your navigation easy to find, understand and use by your consumer. You already know how everything is grouped, but does your consumer? You know where to look if you need help with your off-page SEO but does your consumer? These are the types of questions you need ask yourself when creating your website navigation because after all, the consumer is who uses your site!
If you would like to learn more about website navigation and Internet marketing, then I highly recommend you purchase Internet Marketing: The Full Story by Elton Boocock. It is filled with useful information that will not only help save you the cover price of the book but will give you the tools to gain the cover price in revenue time and time again! Available in both paperback and kindle forms.