customer testimonials
Urban Media recently upgraded our website and they have been instrumental in the success of our website and Search Engine Optimization. The friendly staff and great customer service makes dealing with Urban Media a pleasure. I would recommend them to anyone whether it is a small business or large corporation.
Abbey, Securicare Medical
We have always found your services to be exceptional. Your company exudes professionalism and we have found a steady increase in our website and e-marketing growth as a direct result of your services. We would like to thank you for your ongoing support and we are always pleased to recommend Urban Media as a web company.
John, Interpak
Urbanmedia run our Pay-Per-Click programme. We get lots of enquiries, many of these convert into sales and we make lots of money! We are very happy, thank you Urbanmedia!
Bob, Summit Services
Urban Media are a very helpful, efficient and professional company. The website they designed for our company was easy to use yet striking and effective. Their after sales service is second to none and subsequent alterations, as are required regularly on our website, have been undertaken quickly.
Tara, Minimarbles
Urban Media are good at what they do. They explain what they do. And what they do works!
Tony, Tentrix Marquees
Urban Media have built me a fantastic website. The more we populate it, the more orders we receive. They are very helpful, supportive and responsive.
Hazel, Blue Haze
Urban Media know what they are doing and are quite relaxed, so it is easy to talk to them about your project.
Emma, Emma Sealy design
Our requests are responded to in a quick manner and we would recommend Urban Media to anyone.
Michael, Micronics
Urban Media make concepts simple to understand. It’s easy for people to come to them and be spoken to in plain English.
Martin, CMC Partnership
Quite refreshing! Your nononsense approach to the web has transformed our website and it now delivers a stream on new business enquiries!
Lloyd, Heath Press
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There is plenty of talk about being number one on Google, but what does this actually mean to you in terms of increased e-business - and how can you ‘guarantee’ a high ranking position?
The truth is that you cannot absolutely guarantee a high ranking position in Google or indeed any other search engine. What an Internet marketer can do though is to ‘increase your chances’ through knowing how the search engines work and by ‘engineering’ your website pages and your page content to suit. In practice, good Internet marketers can offer certain ‘guarantees’, but these are based on competence and not an affiliation with Google or any other search engine such as Bing, Yahoo or MSN.
The ‘engineering’ involved relates to optimising the ‘tags’ of a web page for search engines. These ‘tags’ are hidden pieces (or items of coding) of programming code that a search engine sees but which do not alter the visual experience of the website. Google and indeed all other search engines are effectively very complex algorithms that process the information contained within the content on a web page, and in particular within these ’ tags’, to produce the ‘most relevant’ results in a statistical manner. Search engines also take into account external factors which must be optimised. This is the area of ‘Link Building’. A well optimised search engine marketing campaign will include substantial link building to increase the number of ‘important’ links to your website’s pages as well as on-page key-phrase techniques.
Importantly though, a good internet marketer will be as interested in lowering ‘bad’ visitor traffic as they are in increasing ‘good’ visitor traffic. Most people understand the value of increasing traffic to a site, but few consider the potential problems associated with attracting the wrong type of traffic. You should always be looking to increase your number of ‘qualified’ visitors. For example, those visitors with relevance and with a higher probability of converting into a lead or sale. This can be achieved by good key phrase research, competitor analysis and ongoing monitoring through analytics programs such as Google Analytics.
All search engines use paid advertising as their source of revenue and paid listings can be advantageous in certain types of scenarios. This could be when a new campaign is launched and you want to get instant exposure on the search engines, or if your website is about to undergo big structural changes where you anticipate changes to the Search engine ranking of your site.
So, in simple terms, whilst there are no guarantees with organic or natural search engine optimisation, a good internet marketer will possess the skills and competence to put you on the first page of the search engine results pages for the relevant key phrases that will drive qualified visitors to your website. As a start up or backup plan, Pay per click advertising is instant and measurable, but in the long run it will cost more per (qualified?) visitor for the majority of industries.
Urban Media run regular seminars in which we simplify search engine marketing and show delegates how to measure the effectiveness of their online marketing. To book on to one of these, please call to discuss on 01494 538441
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