Online Marketing

Internet Marketing

Internet Marketing refers to more than just being found on Google. It is becoming increasingly important to use the Internet as a key part of your company marketing. Many companies find the internet to be the most cost effective and efficient method of generating sales. Whilst there are many ways to promote your website, the three main categories are:

Natural Search Engine Optimisation (SEO)

It is now a common requirement for any company website to be found in ‘Google’. urbanmedia can undertake search engine optimisation across all the major search engines. Our search engine optimisation (SEO) techniques are ‘White Hat’. This basically means honest and ethical. Adhering to 'White Hat' techniques does make the job a little tougher for us, but ensures that your site is not blacklisted by the search engines for 'Black Hat' techniques. Your site will be maintained on a monthly basis to not only gain, but retain the first valuable page listings. Your site needs to be connected if you are to maximise the level of visitors to your site. The process of becoming connected is called Link Strategy. This involves gaining high (search engine) value links coming in to your site. urbanmedia take the hassle out of finding these links through our link strategy service.

Pay Per Click

There are two main offerings of Pay Per Click. ‘Google Adwords’ and ‘Overture’ (Yahoo). These pay per click systems allow paid listings to be seen alongside natural listings on a paid basis. The systems work by allowing you to choose a maximum monthly budget and a maximum per click budget. The 'per click' amount works as an auction. The company who bids the most will appear at the top. Once your monthly budget expires (averaged daily), your ads will pause. Through our experience, you can get excellent results fast. Our pay per click service will save you not only money, but time.

Email Marketing

urbanmedia can help you to design, produce, send and report back on who has opened your mail. Email marketing is far less intrusive than traditional junk mail and helps to keep your existing and potential customers in the know. We would always encourage using only addresses of those who have ‘opted in’ or have been asked to receive the mailing. Not only is this more ethical, your conversion rates will be dramatically improved through this targeting.

Whatever you do, you should also have strong systems in place to measure your results. Talk to urbanmedia about improving your internet sales now.

Internet Marketing, SEO

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