Internet Marketing: The Full Story

When faced with a failing website that is not attracting the amount of business that you would like, the probable questions that will come to mind are, “How do I gain more visitors to my website?” or simply “What do I do?”

The new book “Internet Marketing: the Full Story” by Elton Boocock published earlier this year, takes a refreshing approach to Internet marketing which has been compiled from years of Elton’s personal experiences of watching both business successes and failures.
Elton Boocock has been involved in Internet marketing since 1997 and since then has become an award winning entrepreneur, columnist, speaker, mentor and author passionate about helping other businesses skip out the painful learning curve of money and time wasting, and start making a return on their investments.

For anyone daunted by the idea of setting their business up on the overwhelming world of the Internet, or for anyone wanting to improve the way they are marketing their company online, this book is essential to your success.
The book breaks down Internet Marketing into easy to understand chunks, concentrating on attracting and converting the visitors to your website, by following a tried and tested ethos - you need an engine before the fuel, converting your current visitors to customers, before trying to draw more people in:

And to do this, you need to follow the Piston approach.
-PPlain navigation
- IImmediate understanding
-SSales message
- TTestimonials
-OOffers/ guarantees
-NNewsletter signups

These factors are explored in detail throughout the book and are essential parts of the ‘engine’ of your online business. You are then able to explore how to draw in more customers. This is the fuel:
-FFirst page
-UUp in minutes
-EE- relationships (social media)
-LLink Strategy

And this is only a sample of the clear, conscious and well presented view of the Internet that will stop you wasting, and start making money.

If you are interesting in purchasing “Internet Marketing the full story” by Elton Boocock you can acquire a copy through the Urban Media website, the Facebook and Twitter pages or Amazon, where hardback, paperback and kindle versions of the book are available for £11.99.

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